Welcome to Soquatic. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read it carefully. If you disagree with its terms, please discontinue use of the site.

1. Information We Collect

We collect information in the following ways:

1.1 Information You Provide Directly

• Contact Form: Name, email address, and message content when you contact us.
• Newsletter Subscription: Email address and optional name when you subscribe to our newsletter.
• Price Alerts: Email address and target price when you set up a price alert.
• Account Registration: Name, email address, and password if you create an account.

1.2 Information Collected Automatically

• Log Data: IP address, browser type, operating system, referring URLs, pages visited, and timestamps.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience and analyse site usage. See Section 5 for details.
• Device Information: Device type, screen resolution, and browser settings.
• Timezone and Location: Approximate geographic location derived from your IP address or browser timezone settings, used to display localised deal information.

1.3 Information from Third Parties

We may receive information about you from third-party services such as analytics providers (e.g., Google Analytics) and advertising networks. This information is used in aggregate form to improve our services.

2. How We Use Your Information

We use the information we collect to:

• Operate, maintain, and improve the Soquatic website and services.
• Send price drop alerts and deal notifications you have requested.
• Send our weekly newsletter if you have subscribed (you can unsubscribe at any time).
• Respond to your enquiries and provide customer support.
• Analyse usage patterns to improve site performance and user experience.
• Detect, prevent, and address technical issues, fraud, and abuse.
• Comply with legal obligations.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

3. Amazon Affiliate Disclosure & Data Sharing

We may share your information with trusted third-party service providers who assist us in operating our website, including:

• Email Service Providers: To send transactional emails, newsletters, and price alerts.
• Analytics Providers: Such as Google Analytics, to understand how visitors use our site.
• Hosting Providers: To store and serve our website content.

All third-party providers are contractually obligated to keep your information confidential and use it only for the purposes we specify.

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal data under the following legal bases:

• Consent: For newsletter subscriptions and price alerts. You may withdraw consent at any time.
• Legitimate Interests: For analytics, fraud prevention, and improving our services.
• Contractual Necessity: To provide services you have requested.
• Legal Obligation: To comply with applicable laws and regulations.

5. Cookies Policy

Soquatic uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device. We use the following types:

• Essential Cookies: Required for the website to function correctly (e.g., session management, CSRF protection).
• Preference Cookies: Remember your settings such as timezone and recently viewed products.
• Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
• Affiliate Cookies: Set by Amazon when you click through to their site to track referrals for our affiliate programme.

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of Soquatic.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Specifically:

• Newsletter subscribers: Until you unsubscribe or request deletion.
• Price alert data: Until the alert is triggered, cancelled, or you request deletion.
• Contact form submissions: Up to 12 months after the enquiry is resolved.
• Log data: Up to 90 days for security and analytics purposes.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your personal data ("right to be forgotten").
• Restriction: Request that we restrict processing of your data.
• Portability: Request a machine-readable copy of your data.
• Objection: Object to processing based on legitimate interests.
• Withdraw Consent: Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us via our Contact Us page. We will respond within 30 days.

8. Children's Privacy

Soquatic is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will delete it.

9. Security

We implement industry-standard security measures to protect your personal data, including SSL/TLS encryption, secure password hashing, and regular security audits. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Third-Party Links

Soquatic contains links to Amazon and other third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us through our Contact Us page.